Premium Pet Food Packaging
Packaging plays an important role in industry growth and marketing. The role of packaging in the pet food industry is directly associated with robust growth and marketing for manufacturers. The packaging in pet food processing especially for premium pet treats and foods enables the manufacturers to stand out among the other competitors and sustain their market share considering a human appeal. According to market research, the packaging allows consumers more willing to pay for the sustainable premium package and convenience features as compared to open bags.
A similar trend of packaging remains dominant in the pet food industry that intertwined trends with premiumization and human bonding between pets and owners during the Covid-19 pandemic. This trend has effectively shifted the e-commerce acceleration and sustainable ecosystem for natural ingredients and nutritional value. The premiumization in the pet industry is strongly linked to the packaging of pet food and feline treats. Flexible packaging and lighter containers for pet food combined with HD printing assists in booming pet ownership and supplements. Another aspect highlighting the premium packaging comes forth from U.S. pet food production that is safer under FSMA and is reflecting transparency and natural ingredients.
What Pet Food Manufacturers Want?
There are numerous pet food brands and manufacturers in the market. Each holds its separate market share and market shelves with food varieties and recipes. With all the different pet food varieties and manufacturers in the market, pet food processors and manufacturers look to differentiate themselves in terms of packaging and resealable closures. Whether it is high-ended graphics or pop-out colour, pet manufacturers and pet marketers look for unique creative space on the shelves.
In the contemporary, hyperactive pet industry, feline food manufacturers seek an effective solution that complements corporate values and sustains their brand name. The packaging features that manufacturers demand are directly based on the preferences in key premium pet food commerce. At the present moment, premium packaging is not only a highly sustainable brand, but product quality is on equal footing as well. Both sustainable brands and quality products strongly enhance purchasing behaviour.
Pick your Pet Manufacturing Packaging Machine
No one can deny the significance of packaging in the marketing mix that prompts pet food manufacturing and make a space for creative pet food packaging. One of the most challenging aspects for pet food manufacturers is the clear information about the nutrition and diet on the premium packaging that holds paramount importance for consumers. This challenge is thus tackled through tech equipment and functionality that enables efficient manufacturing labelling and packaging for pet food manufacturers. From the operational side, the packaging of the pet food must be compatible and meet the supply chain of manufacturers. The brand owners and designers commercialized customized equipment and convenience solutions.
In the open market, there is a wide range of versatile packaging machines to accomplish growing pet food options. The prominent packaging machines that manufacturers incline towards in the pet food industry are as follows
1: VC999 K7 Automatic vacuum packaging machine
VC999 K7 is an exceptional vacuum packaging machine that allows high-resolution touchscreen controls and high-resolution sealing labels. VC999 is a global manufacturer that provides an interchangeable component for the automation of packaging and labelling.
The effective usage of VC999 extends the product shelf life and increases consumer preferences directly with the freshness of pet food and original flavours. The most prominent usage of VC999 in pet food manufacturing and packaging is its evaporation point for perfect packaging quality and setting high-resolution colour display. VC999 is the perfect equipment for packaging identical batches for a variety of products and large processors.
2: Ultrasource Provac 1000 Vacuum Packaging chamber
Ultrasource Provac 1000 is durable stainless steel constructed that has a flat deck design, but is one of the most powerful and reliable automatic equipment that simply puts design and operation in mutual harmony and uniformity. The packaging and its highlights are delivered with seal bars and offer exceptional packaging flexibility for meat, poultry, seafood and other dairy products.
The most prominent feature of Ultrasource Provac 1000 is its rapid specifications and design to perform in cold and wet environments under a dependable vacuum pump and programmable control panel assuring consistency and increased output.